The age of social media and online networking has led to the most fiercely competitive real estate market of all time. As a real estate professional, it is more important now than ever before to be able to set yourself apart from your competition.
Buyers can become lost in an online sea of real estate advertisements and home listings – but with these 10 real estate tips you can easily stand out from your competition time and time again.
Here are our 10 best real estate tips to standing out from your competition and selling your properties faster as a modern real estate professional.
1. Create an Outstanding, Mobile Friendly Website
The importance of a quality online presence cannot be understated in today’s real estate world. Home buyers are more self-sufficient than ever before and feel comfortable utilizing the Internet to not only find an agent, but also browse listings prior to even speaking with a real estate professional.
The National Association of REALTORS ® (NAR) 2018 Profile of Home Buyers and Sellers found that 50 percent of all home buyers found the home they purchased on the Internet. If you don’t have a website that home buyers are compelled to visit, you will lose out on a huge amount of potential business.
As a real estate agent, you should always aim to set yourself apart from your competitors in any was possible. Your online brand is what will convince buyers that you are the right agent for them, and a good website will act as a starting point for that online presence.
Your website will also allow you to utilize analytics data to closely monitor critical information about potential clients such as age or gender.
2. Social media, social media, social media
While you’re reimagining your online presence with a new, attention grabbing website, you should also diversify that presence to include any relevant social media platforms.
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ and even YouTube can all be extremely valuable when it comes to advertising to potential clients and showing off what makes you better than your competitors.
It’s important, however; to recognize the differences in these platforms and what their strengths and weakness are. Developing a fleshed-out business profile on Facebook is fitting but would make little sense on other platforms. Utilize platforms like Instagram to show off listings in creative ways, while using Pinterest boards to show off interior and exterior design decisions.
Knowing which platforms to focus on can set you apart from other agents and will greatly increase your chances of not only being seen, but having buyers select you as their agent.
3. The Power of a Professional Photographer
In the age of camera phones, it’s easy to slip into the belief that we are all professional photographers. But if you want to set yourself apart from the competition, never underestimate the power of an experienced real estate and architectural photographer.
If a good picture is worth 1,000 words, then a bad picture is worth 100,000. A bad photo will make potential buyers hesitant to inquire further about your properties and may scare them away before you’ve had an opportunity to even speak with them.
A well-staged photo which accurately highlights the strengths of your listing, while minimizing the shortcomings, will set you up for success and make potential buyers much more likely to want to see more.
It may be a bit of an investment to hire someone to take your real estate photos, but it will definitely pay off in the long run.
4. Network Every Day, With Everyone, Everywhere
Although social media has become the king of networking and business, it’s important to never forget the importance of in person, word of mouth.
As a real estate professional, to achieve success you will need to be the first person someone thinks of when they think real estate. One way to do that is social media marketing but another, easier method, is good old-fashioned face-to-face conversations.
Whether it’s the barista serving you your coffee in the mornings, the cashier at the grocery store or the teller at the bank – everyone you interact with throughout your day should know exactly what you do, and how amazing you are at it.
Having an amazing business card and friendly personality will also make it much easier to network by in-person meetings.
5. Don’t Forget About Clients After a Sale
One of the most important parts of any property sale actually happens after the sale is complete. Never forget that each client can be made into a lifelong connection, each with their own social circle of other possible future clients.
There are a number of real estate tips to help you maintain client relationships after the sale, including but not limited to:
- Closing Gifts – This is especially important; you should put special attention into closing gifts for clients as last impressions matter and influence your clients continued impression of you.
- Keep in touch through the days, months and years – Utilize anniversary cards, holiday cards, birthday cards, etc. This will ensure if your clients are ever in the market again, you’ll be the first call they make.
- Email Lists and Newsletters – You should always be on the hunt for potential client’s emails. Your email newsletter should be catered to what people are looking for on the market, upcoming seminars/ information sessions or anything else important enough to include.
6. Stage Your Properties Like A Pro
Properly staging a property can be the difference between a sale in the first week at above asking price, or six months on the market.
Clients want to see themselves living in the space you are showing them, but more importantly they want to see the potential of the space – you should aim to show them just how beautiful a house CAN be, not leaving them wondering.
Although it might be expensive to stage properties, the investment will always almost be worth the initial cost. Your staging should make potential buyers feel welcome and invited into the property, while showing off any assets and hiding potential shortcomings.
7. Making Sure Everyone and Their Dog Sees Your Properties
You can’t expect potential buyers to be interested in buying your properties, if they never see them. No matter how many real estate tips you master – getting your properties seen is the key to success.
Increasing, and maintaining the visibility of your listings should be a task you address at the start of every workday. Because there is a constant update of listings on the Internet, it’s crucial to keep your listings in the forefront to maximize viewers.
Facebook Marketplace, Instagram Posts and Email news lists are all great ways to get your listings to as many potential clients as possible. Make sure to avoid letting your listings become stagnant by leaving them once they are posted – adding new photos and updating information will keep your post fresh and at the forefront.
8. Everyone Loves Prizes
Who doesn’t love to win free stuff? This real estate tip takes advantage of that!
To entice potential customers to join our email list, or just to leave a great impression on clients following a sale, offer raffles and giveaways through emails.
Although you may be spending money on prizes, you will more than make back your investment through the great word of mouth traction you will gain.
Something as simple as movie tickets, a gift basket, or a food coupon can go a long way in driving potential sales. In addition, this is a great tactic to gain new email list subscribers who will receive future content and become potential clients.
9. The Power of Kicking It Old School
The Internet is a powerful tool for every facet of business. In less than 10 years it has become an essential part of real estate professional’s toolkits for being successful.
No matter how many real estate tips you read to prepare for the future, it’s important to never forget the past.
In person meetings can be a great way to develop more in-depth relationships with potential clients – much more than meetings and discussions on the Internet.
Sending letters via mail may take longer than an email, but it can also have a much greater impact. We’re all inundated with emails daily but receiving mail that isn’t a bill is rare in today’s world.
The new hits can be great, but it’s important to never forget the classics.
10. Embracing the Future
The future can be scary but embracing change and implementing new and exciting technology into your business will help differentiate you from your competition.
New technology is constantly emerging and being at the forefront of change will make your clients see you as a leader, encouraging them to trust you as a real estate professional.
A perfect example of an emerging technology is the use of drones. Aerial drone photography and videography will continue to become more common because of it’s advantages and ability to show off properties easily.
Another future forward change you can implement into your business today is mobile optimization.
According to the National Association of Realtors (NAR) 81 percent of Older Millennials, 80 percent of Younger Millennials and 78 percent of Generation X found their home on a mobile device – compared to 68 percent of younger Boomers.
As technology continues to evolve, it will remain important to stay ahead of the curve as a real estate professional if you wish to differentiate yourself from the competition.
These 10 proven real estate tips will help you stand out and simplify the process of standing out from other real estate professionals.